Commercial interior design should always focus on hospitality. No matter whether it creates customer experience like hotels, spas, restaurants, theatres, museums, and other public spaces or offices made just for employees and business partners. To be hospitable means to connect people emotionally, to serve them selflessly, and to engage and inspire people. True hospitality is the ability of space and people to make customers and employees feel welcome, comfortable, and important.
That is why it`s so critical to create a memorable human experience to
1️⃣win the competition for customers` time and money,
2️⃣hold clients longer and return them again and again,
3️⃣attract, retain, and improve employee performance.
Emotional engagement makes people become loyal to the brand and repeat the pleasant experience, which brings you more money. An unforgettable experience for the employees makes them do their job the best they can. Happy employees double customers` satisfaction and bring 25% higher profits.
"A great restaurant makes you feel at home", says a great NY restaurateur Danny Meyer.